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Strategy and Growth

For established and startup businesses seeking controls, cash flow management, growth, and advanced insights.

For businesses wanting more:

CFO and Controller services to assist you in compliance & business strategic planning.

This includes:

  • Oversee your accounting systems to ensure proper bookkeeping and reporting
  • Monitor the financial health and well-being of the business
  • Budgets and forecasts to help measure business performance
  • Help manage and forecast cashflow assumptions and needs
  • Guidance in strategic planning relating to growth and expansion
  • Financial insight and guidance on all company decisions and issues

Advisory service to assist you in margin analysis and budgeting. 

This includes:

  • Extensive knowledge in the Jewelry Industry
  • Monitor the financial health and well-being of the business on a monthly basis
  • Verification and Report Review to support and provide guidance
  • Align Expenses and Desired Wages, Investments, Debt Payoff and Net Income with Sales Goals
  • Ongoing maintenance and updating to budgets and forecasts to help measure business performance
  • Provide monthly revised PDF reports of forecast
  • Provide advanced reports of actuals vs forecast
  • Your user has cloud-based dashboard access to your KPIs for checking in on your position as needed
  • Help managing and forecasting cashflow assumptions and needs
  • Guidance in strategic planning relating to concentrations of focus, growth and expansion
  • Financial insight and guidance on all company decisions and issues

Establish detailed monthly Forecast.

This includes:

  • Establish forecast of sales goals and expenses
  • Length of Forecast: 5 years
  • Years of Monthly Detail: 3 years
  • Cashflow forecast for the period.
  • Income statement (Profit and Loss) forecast for the period with Sales Goals per Revenue Line and Expense
  • Category cap-spend Budget Amounts
  • Balance sheet forecast for the period addressing Debt Payoff, Liability Controls, and Inventory Turnover

This will be in a booklet PDF format suitable for presentation to your stakeholders or bank manager; however, the intended use is for ongoing navigation for priorities, expected and unexpected expenses, and the motivation of established sales goals.

Multiple ways of looking at the data, including:

  • Current Period Thermo Bars to compare actuals to forecast on a weekly basis to know where you are in real time
  • Actuals vs Forecast vs Previous Period vs Previous Year:
    • Bar Chart for quick level reviews
    • Table Comparison with Changes column between each
    • Donut Chart (pie) showing % of each as part of the whole

Let's dig into how we can work together.

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For navigating business in real time with data driven decisions, and reaching debt repayment, cash reserves and healthy benchmarks with purpose driven decisions.

ACTIVE BUDGETING

Traditional Budgeting is setting a budget for the year in Oct or Nov for the next year, and then measuring against that to help navigate periodically throughout the year. We do need traditional budgeting for forecasting purposes, creating a basic budget as a road map, and build it out with your sales goals and spending projections. But, we depend on Active Budgeting for the nitty gritty. Traditional budgeting does not allow for the true decision making and constant navigation it takes to run a business.

If you are having cash flow problems, want to be intentional with your money and clear on how it is being spent and make it better, then Active Budgeting is for you. 

For complete Control & Clarity use Active Budgeting.

What about this fork in the road — how do I know what to do?

Is it too late to decide?

With active budgeting, you’re physically assigning your money to categories before it goes out the door. You’re anticipating based on what has happened in the past and adapting for current expectations and actuals in real time – every day!

Once you’ve established saving goals and spending parameters – active budgeting makes it easy to follow. You can automate a lot with savings transfers, but it still needs maintenance, because things change! You can easily navigate the twists and turns and stay on track to your end destination without going off course and having to correct.


YNAB is our tool of choice, it stands for You Need a Budget. There are tons of budgeting and cash flow apps out there, but I like to use the ones that pool the most resources and are the most successful for the least amount of expense. This is $84 per year, and you can create multiple budgets with it. 

For example, for business owners, we recommend having one YNAB account and setting up two budgets: one for your business and one for your family/personal that you can switch between. It’s the best thing we can recommend for Cash Flow.

Click here to use our referral link, and we’ll both get one month free and can geek out together!

We are not affiliated and don’t receive kickbacks – this referral link is available to any YNAB user.

When you work with us to get our experienced training using YNAB for Business and Personal, we first setup a Basic Budget to build out your cap spending and savings goals by category.

YNAB’s motto: assign every dollar of income to a job.

We connect your bank accounts to it and it has machine learning, so the more you use it, the smarter and more efficient it gets at pre-coding your transactions for you. You just have to approve them, and when maintained regularly – daily is our preference – you can quickly do this in batch. Then go to the budget and divvy up your deposits into the buckets.

While we could manage this for you, we only do this for specific situations where we are meeting with someone on your team regularly or else it doesn’t work. It needs to be managed by someone on the front lines, because it works best when scheduled and anticipated transactions are entered before they actually process through the bank. 

For Active Budgeting, we set you up on the system and pass on our tips, tricks and train you to use it, so you’re up and running fast and don’t get frustrated and walk away. 

The worst thing someone can do is think their bank balance is the amount they have to spend. That money is spoken for and you refer to YNAB instead. 

If you’re familiar with Profit First, it’s the same concept, but instead of physically having MANY bank accounts for different purposes, you have them in virtual buckets within one Savings and one Checking account – this allows for Compound interest and a heck of a lot less to manage!

You are able to assign current cash to transactions spent on credit, so you don’t get caught in the debt cycle of thinking you don’t owe it until the next month. If you don’t have it this month, you won’t have this month and next month’s payments together – this is how people snowball into a big credit card balance. The credit card companies are banking on it, literally.

YNAB also helps you pay off pre-existing debt, by setting targets to pay off the balance and calculating for you on an ongoing basis, how much you have to throw at it to meet that goal.

Review and Adjust: nothing is a set it and forget it thing with money. Things change all the time, so you have to review what’s happening every month. We review Monthly to how you’re stacking up for each Quarter, and Quarterly to Annual.

YNAB: You Need A Budget is personal budgeting software that we customize for businesses. We use YNAB ourselves since Jan 2018 and have trained more than 35 clients on it for their business and personal use.

What people are saying about our YNAB Training:

With Mariel’s guidance we were able to quickly learn YNAB, customize it for our business, incorporate it into our daily activities. With that process in place, we were able to show upper management where we were over spending, how to create reliable budgeting and start saving!

Barbara Bisoni
President, Anna Sheffield Jewelry

As my business was growing, my understanding of where my money was going was too much to handle with a spreadsheet and logging into my bank account. Mariel set me up with YNAB and helped me learn more about budgeting, having a grasp of what expenses were coming up and being able to forecast where I had leeway to buy new equipment or make a new hire. Mariel is patient and a wealth of knowledge.

Christa Kauke
Owner, Christina Kober Designs

I’m glad Mariel introduced me to this software. Definitely helped me create an understanding of how to build toward goals, and finally answer a lot of budgeting questions on my own.

Josh

Learning to budget gave me a much better understanding of my business and finances, and I am very happy to finally have a grasp of where I stand at any given time. I’ve already recommended the service to friends!

Kathryn Riechert
Owner, Kathryn Riechert Jewelry

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