About our team

Your partners in running your business.
Mariel Diaz
Annbie Armas
Elizabeth Pearson
Joyce Antonette Mercado
Why we use beautiful accounting software

We are a team
of Xero experts

We at Accounting for Jewelers exist because we understand how to organize a jewelry business for the purpose of efficient procedures and complying with tax law. Even more, we know how to explain the data we organize into meaningful information for you.

From our Founder:

I had been doing bookkeeping using Quickbooks for small independent jewelers for 15 years, but higher level accounting was still abstract to me. This is the problem with many bookkeepers and accountants, they never sit down with you to actually see the story the numbers flaunt.

Just like with jewelry making, the theory does not compare to the practice. 

The problem was that no one was willing to sit down and explain the roles the numbers I was entering played in the big picture. Reporting was always for the purpose of filing taxes or to see Profit & Loss, but never examining their true cause and effects.

I came across a program called Xero while I was self-educating myself in small business accounting after an accounting degree and 3 years in corporate accounting still had me wanting to understand more.

Xero was my game changer. It is an intuitive design partnered with a true double-entry accounting program.

Quickbooks had always been a chore. Even though I enjoyed the purpose, the process was a pain. 

Xero approached accounting with the following thought process:

With all the available technology, what is the easiest way to get from Point A to Point B and maintain proper accounting methods?

I want to get the job done in the most efficient manner and with Xero, it’s actually fun! Yes, you heard me correctly.

Xero is FUNctional!

With Xero, we are able to do more than enter your numbers, we are actually able to have conversations surrounding your numbers in real time.

Slides to Xero:

  • Unlike other programs, Xero is centered on automatic bank feeds for your business. This way, we automatically catch the majority of inflows and outflows right at the source.
  • We are able to do bookkeeping in real time, so you are able to see where you are daily, weekly, and monthly, instead of scrambling each quarter, or worse, with a box of receipts at year end.
  • Since it’s proven that most people look at their phones 1st thing in the morning in bed, even before they look at their spouse, why don’t you reconcile with 1 click each the deposits that came in overnight for paid invoices? Then, you can get up on the right side of the bed. We don’t actually condone use of your phone first thing in the morning, and actually prefer if you kept your phone out of your resting space, but, if you are so technologically inclined, then Xero greets you with open arms. xoxo x’s and Xero’s xoxo

Hurdles to Xero:

  • Monthly Fee? Yes, but it’s less than a meal out once-a-month and far more rewarding. Also, we pass on our discount of being a Silver Partner straight to you.
  • Security? Do you use online banking? It meets or exceeds the same standards for your bank with encryption and security. We also like the geo location features, which ensures your data is never lost.
  • Does it go offline and I can’t get on? Not often. The majority of outages are planned and scheduled during the lowest used time. Rarely, there are unplanned outages; however, one could argue that it happens hundreds of times less than when you aren’t able to get to the desktop computer that houses a non-cloud based program.
  • Does it track Inventory? It does track Finished Goods, if you are buying and selling finished goods. It does not track manufacturing or bill of materials from Raw Materials through Works in Process to Finished Goods. However, if you have a starting physical Inventory, then we can easily make monthly, quarterly or annual adjustments based on the new purchases and sales. We love to educate on Periodic and Perpetual inventories! If you prefer something other than a spreadsheet, you will have to use something like TradeGecko, Dear Inventory or Benchworks. Click here to read about what is included in Inventory and click here to read our tips to track inventory. 
  • Do I need other integrations? No, Xero is all inclusive. You really don’t need anything else except a way to accept money like Stripe, PayPal, Square, or Mercury Payments.
  • Can I attach receipts? Yes, you get your own private inbox to upload directly to or email in attachments on the fly, so you don’t have to go back and remember what you missed. Do it as it happens! Then, the receipts are waiting to remind you to enter them. They can be attached to individual transactions as well as Contacts for your own virtual filing system.

Xero is not for everyone:

  • While Xero can do everything any size business needs; there are certain industry expectations that become a need, when they really aren’t. For example, the format of a wholesale purchase order that you have had custom made for you, cannot be formatted identically in Xero.
  • Those that like accounting programs where you can enter the girdle size of a diamond and if it’s faceted or bruted are better off with a program like AccountEdge. In our opinion, you need to confirm that the stone you have matches the cert upon receipt, and then you can enter the cert# with the bill, but we aren’t into wasting our time entering data into an accounting program that is better served on the sales floor.

Our motto: every problem can be solved.

 

My name is Allison Blake and I am the Co-founder of SoulKu. I have been working with Mariel and Accounting for Jewelers for over 4 years. At the time I started working with Mariel, I handled all of our bookkeeping and was using Quick Books. I was concerned about working with xero’s accounting software as well as losing touch with the daily interaction with my financials.

Mariel and her team did an incredible job of transitioning all of our information into xero and I have found xero to be incredibly user friendly. Over the past 4 years, our business has doubled in Gross Sales in 3 of our 4 years. Accounting for Jewelers has been with us every step of the way. They have provided me with effective tools such as spreadsheets for pricing, zoom meetings to go through my books and other software, and phone calls as needed. They have been proactive in all communication and offered sound advice as we experienced the wonderful as well as sometimes challenging growth.

They are professional, knowledgeable, and responsive. Their communication is excellent, they respond timely to all emails and phone calls and I love how vested they feel in the success of my business. They rarely contact me with questions. They do all of their research and exhaust all avenues before contacting me with questions.

They utilize wonderful software for all forms of communication and make it as easy as possible to work with them. They are always seeking the most effective and up to date technology to help me forecast and plan for the future growth of SoulKu. Not only do they excel in keeping my books up to date and in perfect order, they take the time to help me understand my numbers and how they affect my business.

I have loved working with Mariel and her entire team. I would highly recommend them for every stage of your business. I cannot say enough about the expertise and encouragement I have received from Accounting for Jewelers. I feel confident and empowered by their work and trust that they are true partners. I can honestly say that SoulKu would not be on track to once again double our sales in 2018 without the guidance and dedication of Accounting for Jewelers.

Allison BlakeCo-Founder of SoulKu